• No bookmarks avaliable.

This year it’s different.

Three things we now expect every January on the internet:
– New year predictions.
– New year resolutions.
– Reviews of past years’ abandoned resolutions and failed predictions.
Why?
Humans crave the power to know and control the future. We also are creatures of habit & don’t change gracefully — not even to adapt [...]

  • Share/Bookmark

Monetizing relationships…

One of the paradoxes of marketing and sales is “monetizing relationships.”
We typically hate to be sold. The harder the sell, the more we hate it. However, we typically like to buy. Any person who has had an experience of spending their own money knows this. Many of us have been blessed to be able to [...]

  • Share/Bookmark

Respectfully disagreeing with Seth Godin on equity

Seth Godin just gave some really out of the box advice on how to structure equity in a new company.
It’s actually great advice, but I disagree with his claim that his method offers a better way to value the company.
Here’s why: just as Seth points out that we don’t know what the company’s going to [...]

  • Share/Bookmark