Their previous video went viral on youtube.
They’ve restructured their approach to their music and the market. But someone still talked them into doing this great Rube Goldberg contraption as an alternative video to their new release.
I think they are interesting artists. Hope it goes well for them.
Here’s BoingBoing’s take on the video.
Here’s [...]

Social media connections are (arguably)
1.  quicker to form…
2. weaker, and…
3. more transparent to observers…
…than offline, face to face (F2F) relationships.
The implications of these differences:
Transparency enables Targeting. I can identify potential customers online with relative ease. It’s easy to see what topics interest a Twitterer and strike up legit conversations about mutual interests.
Speed enables Offline Integration. [...]

Social media is a hybrid venue for B2B marketing. A little bit sales, a little bit brand positioning. A little bit news distribution, a little bit 1-1 conversation.
Outcomes of certain social media tactics can be measured.  But the big difference between social media exposure and traditional brand advertising is the opportunity to build 1/1 relationships [...]

And now, a shout out to the marketers at Sprinkles. This is one for the swipe file.
B2B comrades, this strikes me as interesting. Maybe there’s an equivalent in our world.
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My husband is on every email list known to humanity. One of them sent him an email (reproduced at the end [...]

In recent weeks I’ve heard from a range of clients and colleagues (and family and friends),
“What should I do to get value from social media?”
“I don’t get this Twitter thing.”
“I have some connections on LinkedIn but don’t do much with it.”
Etc.
Think of it this way.
How do you meet people today? Introductions from your existing network [...]

Some readers may feel that the next two statements contradict each other.
1. Let people say what they’re going to say to you.
2. Don’t just cede the conversation to whoever walks by.
I would argue that grassroots feedback loops (including most social media conversations) entail doing both.
Leading involves listening, following, knowing when it is not your turn [...]

Confession: I am a recovering Bloggerholic.
Thanks to Hubspot for this post which made me feel sufficient SEO-guilt to go ahead and make the switch.
Henceforth I shall set a better example.
In addition to the SEO benefits, Wordpress is also rife with useful plugins. These make it incredibly powerful, though not quick to set up. [...]

The post:
http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html
The B2B sale is a relationship sale. What Seth describes is selling into referrals. This is the way most businesses actually grow. Better than 70% of sales come from or through existing customers in many companies and industries.
To scale up in that sales environment, it makes sense to apply a process mentality to figure [...]