You won’t find a foolproof, set-it-and-forget-it solution to marketing automation, salesforce automation, revenue generation. Make better processes by understanding the limits of process.

Three things we now expect every January on the internet:
– New year predictions.
– New year resolutions.
– Reviews of past years’ abandoned resolutions and failed predictions.
Why?
Humans crave the power to know and control the future. We also are creatures of habit & don’t change gracefully — not even to adapt [...]

Okay, typically I stay in my little marketing geek world and don’t try to tell tales on the technologists.
However, I must tell you what some of us were discussing, glass of wine in hand, recently. On the subject of enterprise software.
In our little social group, many of us have witnessed the desire to hit [...]

You prove nothing about the value of your product or service by giving it away for free.
Giveaways will not automatically discover or build a paying audience for your work, because significant behavioral barriers exist between passively receiving something for nothing and doing the work of buying. Being willing to use something doesn’t mean [...]