Invisible Marketing is now promoting global entrepreneurship through Kiva. (“Loans that change lives.”)
Through Kiva, we’re making microloans to small businesses throughout the world, especially woman-owned businesses in Latin America. Check out our lender page to see who we support.
Our motivations and actions defy every attempt at prediction, as any honest economist will admit. But people [...]

Trained in storytelling and analysis of human communication, I see in managerial circles a great desire for too-pat formulas to predict human behavior. A lot of business people’s assumptions don’t pass a simple BS test — do I actually know anyone who’s done what we think our buyer is going to do in response [...]

Process improvement is a sophisticated science (and art) in the real world where stuff gets moved (logistics), stored (materials management), built (JIT, Six Sigma, Lean, Agile), and so on.
Most marketing people don’t think about what they do in terms of process improvement.
These two disciplines should talk to each other.
If you’re a B2B [...]

You won’t find a foolproof, set-it-and-forget-it solution to marketing automation, salesforce automation, revenue generation. Make better processes by understanding the limits of process.

To get anything done in a B2B complex sale, you’re not just Selling to The Senior Executive Wo/Man.
That’s why it’s complex.
It’s tempting, especially for salespeople, to depend on just a single contact, champion, or coach inside the client company. Giving in to this temptation? Watch for l-o-n-n-n-g sales cycles, clients who [...]

The real beauty of Kevin’s article When will CMO heads roll? isn’t the observation that corporate marketing budgets are broken and that change is amazingly slow in coming.
That’s an easy target.
What I like is his description of who is changing.
He describes an actual target market that a marketer can begin to get [...]

Three things we now expect every January on the internet:
– New year predictions.
– New year resolutions.
– Reviews of past years’ abandoned resolutions and failed predictions.
Why?
Humans crave the power to know and control the future. We also are creatures of habit & don’t change gracefully — not even to adapt [...]

Okay, typically I stay in my little marketing geek world and don’t try to tell tales on the technologists.
However, I must tell you what some of us were discussing, glass of wine in hand, recently. On the subject of enterprise software.
In our little social group, many of us have witnessed the desire to hit [...]