Invisible Marketing is now promoting global entrepreneurship through Kiva. (“Loans that change lives.”)
Through Kiva, we’re making microloans to small businesses throughout the world, especially woman-owned businesses in Latin America. Check out our lender page to see who we support.
Our motivations and actions defy every attempt at prediction, as any honest economist will admit. But people [...]

In house, agency of record, whoever it is hasn’t done their homework in responding to the crisis with facts and data.
Here’s a useful table of US federal data on auto acceleration complaints similar to those from which Toyota is now being smeared in the popular imagination (gathered by National Public Radio (NPR) in the [...]

To get anything done in a B2B complex sale, you’re not just Selling to The Senior Executive Wo/Man.
That’s why it’s complex.
It’s tempting, especially for salespeople, to depend on just a single contact, champion, or coach inside the client company. Giving in to this temptation? Watch for l-o-n-n-n-g sales cycles, clients who [...]

Which of these is true for your company? How are you going to fix it?

Your customers are focused on their own issues — and don’t see you as relevant to those concerns. Are you talking to the wrong people or companies? Are you trying to sell too broadly? Do you simply need to better [...]

People ask this all the time. (Which is fantastic, by the way!)
“Why Invisible Marketing? Isn’t marketing about getting visibility?”
Well, here’s how I think about it.
I have enjoyed, talked about, and experienced deep emotional connections with super-cool Superbowl ads for products I’ve never bought and companies with whom I won’t do business.
But I earn a living [...]

Some readers may feel that the next two statements contradict each other.
1. Let people say what they’re going to say to you.
2. Don’t just cede the conversation to whoever walks by.
I would argue that grassroots feedback loops (including most social media conversations) entail doing both.
Leading involves listening, following, knowing when it is not your turn [...]

The post:
http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html
The B2B sale is a relationship sale. What Seth describes is selling into referrals. This is the way most businesses actually grow. Better than 70% of sales come from or through existing customers in many companies and industries.
To scale up in that sales environment, it makes sense to apply a process mentality to figure [...]

For the corporate brand, online social media represent the end of top-down message control.
If media have gatekeepers, then messaging is a top-down event. To be heard, I have to make friends with gatekeepers. (In many markets/niches, that’s not over. It’s just not as powerful a channel as it once was.)
If media are democratically owned and [...]