In house, agency of record, whoever it is hasn’t done their homework in responding to the crisis with facts and data.
Here’s a useful table of US federal data on auto acceleration complaints similar to those from which Toyota is now being smeared in the popular imagination (gathered by National Public Radio (NPR) in the [...]

This is the part where we admit that your customers can’t predict their own behavior.
What people tell you they like or think or want to do is different from what they’re actually going to do.
Especially if your business objective involves parting customers from their money for any reason.
The answer?
Test.
Create a situation where a couple of [...]

The post:
http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html
The B2B sale is a relationship sale. What Seth describes is selling into referrals. This is the way most businesses actually grow. Better than 70% of sales come from or through existing customers in many companies and industries.
To scale up in that sales environment, it makes sense to apply a process mentality to figure [...]

For you non marketers, here’s a secret of the trade. Many marketers maintain a little box called the Swipe File. It’s just a collection of marketing tactics we’ve observed that caught our eye as an example of a good idea, good execution, clever humor, whatever.
My tip for your swipe file: Tatum LLC. They have a [...]

OK, here’s a disclaimer: This is completely personal. It’s not intended as a best practice for building your business or landing good PR or anything like that.
I refer to this post on a good inbound marketing blog (Hubspot). “Ever wonder how often you should be tweeting? How much is too much…”
They ran some analytics to [...]