CMOs, how do we make a difference when the available pool of paying customers has shrunk?
In a B2B company of not-unlimited means, it is easy to spend a lot of money on marketing without seeing value for the spend. Here are 4 spends that are limited, scalable, and accountable. Each can drive [...]

Why should businesses deploy the cloud? http://budurl.com/6s59 @lincolnmurphy @btroundtable #
RT @AstadiaCloud Does the Cloud really matter to sales and marketing? http://budurl.com/leq3 @eloqua #

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To get anything done in a B2B complex sale, you’re not just Selling to The Senior Executive Wo/Man.
That’s why it’s complex.
It’s tempting, especially for salespeople, to depend on just a single contact, champion, or coach inside the client company. Giving in to this temptation? Watch for l-o-n-n-n-g sales cycles, clients who [...]

"Comics are a great way to communicate a series of events." http://commadot.com/communicating-with-comics/ @gamookie #
Thinking about iteration in #B2B #marketing — is your team patient enough to do something more than once? On purpose? #agile #
#Ubuntu is not my friend this weekend… grr #
Some things are "free" for a reason. Fixing things that are broken is [...]

In a world of limited time, finite means, and pressure for results, what not to do?
When marketing is under-resourced, it tends to stop listening to the customer (if it ever did), because listening requires a cessation of action. What happens next? Recycling whatever you said and did in the last campaign. Talking to all [...]

One of my art song translations will be used 2/14/10 at "Love in the Parlors: A Valentine in Concert" in NYC http://www.merchantshouse.org/events #
Really enjoyed Frederick Wiseman's new documentary film LA DANSE- The Paris Opera Ballet. See it: http://www.zipporah.com/calendar/press/19 #
thx for #ff @EricBlumthal #
thx for listing me! @kristinconnell @MikeHypercube @ConceptHub #
'26 Short Screenplays for Independent Filmmakers' [...]

It’s book review time again. Perhaps you’ve heard that sales people have a rant about marketing people (and others) who don’t understand what sales people do. Today’s book is a nice little vaccine against Complete Sales Ignorance.
The Elevator Summary: Most books about selling are of little use in understanding the psychological world of selling. Sandler [...]