What Technology Can’t Do
Okay, typically I stay in my little marketing geek world and don’t try to tell tales on the technologists.
However, I must tell you what some of us were discussing, glass of wine in hand, recently. On the subject of enterprise software.
In our little social group, many of us have witnessed the desire to hit a button labeled “Software” (or “CRM” or “This Year’s Upgrade” or “ERP Migration” or “Send It All To India” or whatever) in exchange for Please Stop Bothering Me With This *@$(&–.
It’s tempting. Wouldn’t it be great if software vendors could actually make that happen?
However, the root cause of the *@$(&– isn’t lack of software. It’s broken processes. And, often, broken communication and misaligned incentives behind those processes.
No technology can solve a broken business process, it can only make the breakage more spectacular to witness.
Solving process problems is where you get into change management, which is fundamentally about human nature. Because even a broken process is more comfortable to most workers than the pain of change.
The technology world is greatly in need of leaders who can build enough grassroots influence to make change happen.
Related posts:
- This year it’s different.
- 5 reasons why sales & marketing processes aren’t a silver bullet
- Book Review: Sales and Marketing the Six Sigma Way
- Marketers: under pressure for ROI? How to find accountability mentors.
- Buying is irrational…like investing
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