The first rule of competitive strategy in a commodity market is to quit thinking of your product as a commodity. You may not ever see 80% operating margins or have all the pricing power you want. You also aren’t “exactly the same as everyone else.”
Every interaction with your company or its products, especially for consumers, [...]

Often overlooked by business owners, internal communication is much more than announcing birthdays, deals, charitable campaigns, quarterly financial results.
Many leaders focus on near-term execution and problem-solving. This is a function of survival, and there’s nothing wrong with surviving.
In volatile times, though, you have to tell everyone what you want next, not just what you want [...]

You will never lose as much business to your competitors as you will to customer inaction.